The Coca-Cola Co. is giving consumers a new way to enjoy the tangy taste of ginger with the debut of Sprite Ginger and new Sprite Ginger Zero Sugar.
Sprite Ginger and new Sprite Ginger Zero Sugar are two new drinks that put a twist on the classic lemon-lime taste of sprite. Both are infused with the zesty taste of ginger and were created in response to the growing demand for ginger-flavored sparkling drinks. The difference between the two is that Sprite Ginger contains sugar and comes in three different sizes, while Sprite Ginger Zero Sugar is sugar-free and only comes in 12-ounce cans.
Both Sprite Ginger and new Sprite Ginger Zero Sugar are rolling out nationwide through February 2020.
Image Credit: <i> Coca-Cola Co..</i>
Why This Trend Is Growing
- Ginger-flavored Drinks
- As demand for ginger-flavored sparkling drinks grows, companies can innovate and expand their product lines to introduce more ginger-infused beverages.
- Sugar-free Beverages
- As consumers look for healthier options, companies can introduce more sugar-free alternatives to meet this demand and highlight the benefits of a low-sugar diet.
- Variety of Sizes
- As consumers seek convenience and personalization, companies can offer a range of sizes for their products, catering to different consumption occasions and preferences.
Industries Being Reshaped
- Soft Drink Industry
- Soft drink companies can capitalize on the ginger-flavored trend and expand their product lines to include more ginger-infused options for consumers.
- Health and Wellness Industry
- As more consumers prioritize health, wellness, and sugar consumption, the health and wellness industry can offer resources, products, and services to support these lifestyle choices.
- Convenience Store Industry
- As consumers seek convenience and portable options, the convenience store industry can cater to this demand by offering a variety of sizes and sugar-free options for on-the-go consumption.
