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RFID-Enabled Sports Stores

Decathlon Uses Mobile Checkout Stations to Help Customers Avoid Lines

— April 23, 2019 — Tech
A sports store from retailer Decathlon in Emeryville, California now features easy checkout stations that allow consumers to quickly cash out with the help of mobile devices. With RFID tags incorporated at the physical sports retail shop, consumers are able to visit a mobile checkout station and skip the line at a fixed cash desk. Shop assistants equipped with iPhones are able to help make the process of cashing out as easy as possible via Apple Pay, a gift card, a credit card or even NewStore Checkout payment technology.

For loss prevention, the mobile checkout system is connected to the in-store security system, so that items that have already been paid for do not set off the security alarms when a customer is prepared to leave.
Trend Themes
1. Rfid-based Mobile Checkout Process - Incorporating RFID tags into a mobile checkout process can optimize the customer experience and streamline purchases, increasing convenience and satisfaction.
2. Mobile Payment Technologies in Retail - Using mobile payment technologies in retail stores can enable fast and secure transactions, making it easier for customers to buy products while reducing wait times and increasing efficiency.
3. Integrating Security Systems with Mobile Checkout Process - Integrating security systems with mobile checkout processes can enhance loss prevention measures by detecting any unpaid items and prevent theft, improving overall security and reducing loss.
Industry Implications
1. Retail - The use of RFID tags, mobile payments, and integrated security systems in retail stores can revolutionize the shopping experience and improve efficiency, convenience, and security for customers.
2. Sporting Goods - Sporting goods stores can take advantage of RFID technology and mobile payments to provide a streamlined purchasing process for customers, ultimately improving customer satisfaction and boosting sales.
3. Payment Technology - The integration of RFID technology and mobile payments in physical retail stores offers an opportunity for payment technology companies to expand their services and improve customer experiences in-store.
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