New York-based home care brand The Laundress added a powerful Sport Detergent to its product lineup, which is perfect for consumers who have a hard time getting their delicate gym garments properly cleaned and smelling great.
The detergent comes in a 16 fl. oz. container, which is good for up to 32 washes because of the highly concentrated formula. The Sport Detergent uses plant-derived ingredients, mineral cleaning enhancers, essential oils, and additional fragrances to safely clean clothing, all while eliminating stains and lingering odors.
As the natural formula is so gentle, consumers don't have to worry about any damage to spandex, nylon or other sensitive materials. Once the Sport Detergent is used, clothing is left with the fresh scent of citrus, leafy greens, eucalyptus, rose, and jasmine.
Why This Trend Is Growing
- Plant-derived Cleaning Products
- The introduction of plant-derived cleaning products provides a disruptive innovation opportunity in the home care industry.
- Specialized Detergents
- The development of specialized detergents for delicate fabrics presents a disruptive innovation opportunity in the laundry industry.
- Eliminating Lingering Odors
- Finding new ways to effectively eliminate lingering odors in clothing offers a disruptive innovation opportunity in the fragrance industry.
Industries Being Reshaped
- Home Care
- The introduction of plant-derived cleaning products opens up disruptive innovation opportunities in the home care industry.
- Laundry
- The development of specialized detergents for delicate fabrics presents disruptive innovation opportunities in the laundry industry.
- Fragrance
- Finding new ways to effectively eliminate lingering odors in clothing offers disruptive innovation opportunities in the fragrance industry.
