The Arby's Spicy Fish Sandwich is being launched by the brand for the 2022 seafood season to provide consumers with a new option to try out that doesn't skimp when it comes to spicy flavor. The sandwich starts off with a fish fillet that has been covered in a crispy coating and finished with spicy seasoning to give it a burst of heat. The sandwich is topped with diced fire-roasted jalapeños along with shredded lettuce, tomato and tartar sauce to help offer a bit of balance for the spiciness.
The Arby's Spicy Fish Sandwich is served on a sesame bun and is being made available at participating locations on a nationwide basis, but only for a limited time.
Image Credit: Arby’s
Key Themes Behind This Trend
- Spicy QSR Sandwiches
- Opportunity to develop more spicy QSR sandwich options
- Seafood Season Menus
- Opportunity to develop seafood-based menus during the seafood season
- Limited Time Offers
- Opportunity to create a sense of urgency and excitement with limited time QSR menu items
Where This Applies
- Fast Food
- QSR chains can explore new and bold flavors to attract customers and differentiate themselves from the competition
- Seafood Industry
- Companies can leverage the popularity of seafood during the seafood season by partnering with QSR chains to offer new seafood-based products
- Food and Beverage Manufacturing
- Opportunity to develop new spicy seasoning mixes and coatings for QSR chains, particularly during the seafood season
