Fans of the iconic pumpkin spice latte by Starbucks can now enjoy ordering the beverage early thanks to a secret password on the coffee brand's Tumblr page. The social media marketing move allows fans to receive a pumpkin spice latte earlier than the customary release date.
Pumpkin spice lattes are a fall beverage staple for many coffee drinkers that patiently wait until the cooler season for the drink to be available. To entice fans, Starbucks has created a sister Tumblr page exclusively for the drink. The site is locked requiring fans to enter the password "pumpkin" along with their phone number in order to receive an exclusive text message pass that consumers can show to Starbucks baristas to order the drink early.
Why This Trend Is Growing
- Early Unlocking
- Allowing customers exclusive access or early release to products or services through unique methods.
- Digital Marketing Tactics
- Using social media platforms and password-protected sites to engage with customers and create buzz around products.
- Experiential Marketing
- Creating immersive experiences for customers to generate excitement and loyalty for a product or brand.
Industries Being Reshaped
- Food and Beverage
- Implementing unique marketing strategies to drive consumer engagement and increase sales of seasonal products.
- Social Media
- Developing innovative ways to leverage social media platforms to build brand loyalty and attract customers through exclusive promotions.
- Coffee and Beverage Retail
- Exploring creative techniques to generate anticipation and increase sales by offering customers early access to popular seasonal products.
