Fans of the iconic pumpkin spice latte by Starbucks can now enjoy ordering the beverage early thanks to a secret password on the coffee brand's Tumblr page. The social media marketing move allows fans to receive a pumpkin spice latte earlier than the customary release date.
Pumpkin spice lattes are a fall beverage staple for many coffee drinkers that patiently wait until the cooler season for the drink to be available. To entice fans, Starbucks has created a sister Tumblr page exclusively for the drink. The site is locked requiring fans to enter the password "pumpkin" along with their phone number in order to receive an exclusive text message pass that consumers can show to Starbucks baristas to order the drink early.