The Land Rover Special Vehicle Operations team created the Discovery model seen here for Jamie Oliver as a mobile kitchen that will provide unexpected functionalities. The vehicle features a butter churn, ice cream maker, rotisserie, slow cooker and even a toaster in the center console to create the perfect breakfast snack.
Described as something of a kitchen utility vehicle (KUV), the Land Rover Discovery has been created as a promotional vehicle, although it has been positioned as a car commissioned by the chef himself. The vehicle from the Land Rover Special Vehicle Operations team was described by Oliver when he said, "I dreamt big and asked for a lot, and what they've done has blown my mind. I didn't think they'd actually be able to put a slow-cooker next to the engine and an olive oil dispenser in the boot, but they did. The result is an amazing Discovery, tailored perfectly for me and the family -- we love it."
What's Driving This Trend
- Kitchen-incorporated Suvs
- Incorporating elements of a kitchen into an SUV presents an opportunity to create unique vehicles for outdoors and camping enthusiasts.
- Promotional Vehicles with Innovative Features
- Incorporating innovative features into promotional vehicles offers opportunities for marketing and promotional companies to create standout vehicles.
- Multi-function Vehicle Consoles
- Including multiple functions such as toasters, slow-cookers, and other appliances into the center console of a car presents opportunities to create innovative, multifunctional vehicles.
Who This Affects Most
- Automotive Industry
- The automotive industry can incorporate multifunctional features into vehicles, which can create differentiation and present new possibilities for adventurous customers.
- Marketing and Advertising Industry
- The marketing and advertising industry can incorporate innovative features into promotional vehicles to create standout vehicles that can amplify brand recognition and customer engagement.
- Outdoor Equipment Industry
- The outdoor equipment industry can partner with the automotive industry to create unique KUVs that cater to the needs of outdoor enthusiasts who need access to basic kitchen amenities while on the go.
