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Limited-Edition Marshmallow Cereals

Lucky Charms' Special Edition Cereal Has a New Marshmallow

— January 15, 2020 — Lifestyle
For St. Patrick's Day this year, General Mills is introducing a special edition cereal under its Lucky Charms brand that introduces a new marshmallow shape. For many Lucky Charms lovers, the best part of eating a bowl of breakfast cereal is all in the colorful marshmallows, which come in shapes like horseshoes and rainbows.

The classic version of the marshmallow-filled cereal is typically rainbow-colored but Lucky Charms' new cereals are going all green and gold. Joining the signature shamrock marshmallow is a coin-like piece with a green star at its center that can be found in the Special Edition Lucky Charms and the equally sweet chocolate version of the cereal.


Image Credit: General Mills
Trend Themes
1. Limited-edition Cereals - Manufacturers can use limited-edition cereals with different flavors and shapes to attract customers and increase sales.
2. Marshmallow Innovation - The addition of unique marshmallow shapes and flavors can keep customers excited and engaged with the brand.
3. Seasonal Marketing - Creating seasonal cereals can create a sense of urgency and exclusivity, and help companies stand out in a crowded market.
Industry Implications
1. Cereal Industry - Cereal manufacturers can capitalize on the trend of limited-edition products and unique flavor offerings to increase market share and stay ahead of competitors.
2. Food Industry - Innovating with new flavors and offerings within the cereal market can keep the industry exciting and engaging for consumers.
3. Marketing Industry - Seasonal marketing campaigns, like Limited-Edition Marshmallow Cereals, can create buzz around a brand and generate excitement among consumers.
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