The Ferrara Space Jam: A New Legacy treats have been announced by the brand to help commemorate the upcoming film and offer fans a themed way to indulge their sweet tooth.
The treat collection includes a number of varieties from brands such as Nerds, Trolli, Keebler and SweeTarts that are all themed with the film in mind. This includes Trolli Sour Sneaks x Space Jam, Trolli Sour Brite Crawlers x Space Jam, Keebler Chips Deluxe Original x Space Jam, Nerds Big Chewy x Space Jam, SweeTarts Mini Chewy x Space Jam, SweeTarts Cherry Punch Soft and Chewy Ropes x Space Jam and the Space Jam: A New Legacy Sweet Variety Treats.
The Ferrara Space Jam: A New Legacy treats are rolling out to retailers starting in mid-July 2021.
Image Credit: Ferrara
What's Driving This Trend
- Themed Treat Collections
- Companies can take advantage of movie and TV collaborations to create themed treat collections.
- Collaborative Branding
- Collaborating with other brands can lead to unique and culturally-relevant product offerings.
- Pop Culture Tie-ins
- Incorporating pop culture references into products can generate excitement and interest among fans.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can partner with entertainment companies to create themed products for fans.
- Marketing and Advertising
- Marketing and advertising companies can help create unique collaborative campaigns between brands.
- Entertainment
- Entertainment companies can expand their reach by partnering with different industries to promote their intellectual property.
