The Eytys Spring/Summer 2016 campaign is shot on the streets of Johannesburg and is an exploration of the South African streetwear scene. Lensed by South Africa native and film maker Kristin-Lee Moolman, this ad campaign boasts images of local steet style influencers and creative talents.
Collaborating with stylist Gabrielle Kannemyer, photographer Kristin-Lee Moolman captures candid South African streetwear portraits that embody the spirit of Johannesburg's busy urban center. Despite of its economical and political roadblocks, the city is continuing to evolve and expand with the help of creatives who wish to transform its image.
These South African creatives and influencers are the stars of Eytys' latest campaign, a series that captures authentic city imagery and forward-thinking fashions.
South African Streetwear Campaigns
More Stats +/-
Conceptual African Queen Portraits
African Wearable Art Apparel
Sustainable African Apparel
Upscale Safari Collections
Opulent African Attire
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.