The Eytys Spring/Summer 2016 campaign is shot on the streets of Johannesburg and is an exploration of the South African streetwear scene. Lensed by South Africa native and film maker Kristin-Lee Moolman, this ad campaign boasts images of local steet style influencers and creative talents.
Collaborating with stylist Gabrielle Kannemyer, photographer Kristin-Lee Moolman captures candid South African streetwear portraits that embody the spirit of Johannesburg's busy urban center. Despite of its economical and political roadblocks, the city is continuing to evolve and expand with the help of creatives who wish to transform its image.
These South African creatives and influencers are the stars of Eytys' latest campaign, a series that captures authentic city imagery and forward-thinking fashions.