An interactive sourcing map allows you to see where your dairy comes from. Organic yogurt company Stonyfield created a supply chain map online, allowing you to click on an ingredient to find out more about the farmers who produced it.
The sourcing map not only gets customers involved, it also acts as a tool to engage internal stakeholders. The map shows most of Stonyfield's ingredient comes from within the United States. Although, some ingredients are imported from elsewhere, like sugar from Madagascar and sugar cane from Sao Paulo, Brazil.
This will likely appeal to a socially conscious consumer, interested in knowing where their food comes from. Given that the Stonyfield product is already organic, it also appeals to the health conscious.
Interactive Ingredient Maps
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