If you're looking for a snack that no kid will turn down, look no further than the new Sour Patch Kids Snack Packs.
This winter, Conagra Brands is bringing together two iconic brands: Sour Patch Kids and Snack Packs. The new Sour Patch Kids Snack Packs are giggly gelatin cups (similar to Jell-O) that taste just like Sour Patch Kids candy. The new gelatin cups will come in two different varieties, so you can choose between Redberry and Blue Raspberry. According to a PR rep, you can expect to see the new product rolling out at major retails and on Amazon this winter.
Over the past few years, Conagra Brands has experimented with a wide variety of Snack Pack flavors, including Unicorn Magic, Mermaid Splashes, Dragon Treasure, and even Fanta.
Image Credit: Conagra Brands
Why This Trend Is Growing
- Snack Pack Flavors
- Expanding the variety of Snack Pack flavors presents an opportunity for innovative and unique taste experiences.
- Branding Collaborations
- Teaming up with iconic candy brands like Sour Patch Kids opens doors for cross-promotion and increased market reach.
- Gelatin Snack Innovation
- Creating gelatin cups that mimic the flavors of popular candies brings a playful twist to the snack industry and appeals to consumers' nostalgia.
Industries Being Reshaped
- Food Manufacturing
- Developing and producing snack pack flavors requires expertise in food manufacturing processes and flavor development.
- Confectionery
- Collaborating with candy brands like Sour Patch Kids allows for disruptive innovation opportunities in the confectionery industry.
- E-commerce
- Launching new product lines on platforms like Amazon opens up new distribution channels and expands market access for gelatin snack manufacturers.
