Industrial Loft Headquarters

The SoundCloud Offices Embody an Unfinished Appeal

KINZO designed the new SoundCloud offices in Berlin, Germany.

The internationally recognized online platform relocated to a building that was formerly a brewery. The headquarters span 4,000 square meters allocated over three levels. Though the office will only need to accommodate approximately 180 Berlin employees as of right now, the space can contain up to 350 work spaces, in the event of expansion.

The object of the design was to create a space that encourages creativity and innovation. The architects preserved the building's raw, industrial vibe by leaving the brickwork and technical installations exposed. More importantly, they created a series of flexible, themed spaces that foster the spirit of creative exchange. Moving through the office, the design transitions from urban-factory to intimate living room, so you're covered during crunch time, and nap time.

Industrial Loft Design
Opportunity to create innovative office spaces that combine raw, industrial elements with flexible, themed areas for increased creativity and collaboration.
Creative Exchange Spaces
Opportunity to design offices with a variety of flexible areas that transition from urban-factory to intimate living room, promoting a conducive environment for creative exchange.
Adaptive Workspaces
Opportunity to create offices that can accommodate varying numbers of employees and adapt to future expansion needs.

Industries Being Reshaped

Architecture and Design
Opportunity for architects and designers to create innovative office spaces that combine raw, industrial elements with flexible, themed areas for increased creativity and collaboration.
Technology
Opportunity for technology companies to design offices with creative exchange spaces that foster a conducive environment for innovation and collaboration.
Real Estate
Opportunity for real estate developers to create adaptive workspaces that can accommodate varying numbers of employees and adapt to future expansion needs.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 26%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X