Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Domino City'

 - Oct 17, 2008
References: theinspirationroom & arabaquarius.blogspot
Sony is famous for its elaborate Sony Bravia commercials, and the new Domino City is no exception.

Shot in India, the new Sony Bravia commercial follows colorful falling domino pieces as they make their way through the beautiful Indian city landscapes all the way to the Taj Mahal in Agra.

The brilliant New Zealand commercial was directed by Nic Finlayson for ad agency Bates141 Singapore.

"In this commercial we introduce the large dominoes into the setting with an intriguing chemistry of hyper-real dominoes set against the exotic naturalism of the location," explains executive creative director Sonal Dabral.

"The vibrancy and accuracy of the new BRAVIA is perfectly illustrated by the colorful dominoes. These dominoes are the full gambit – the full spectrum of colour, seen in among the hennas and browns and ivories of this earthy place. The environment offered a great canvas for us to reinforce the spectrum of color for BRAVIA, set against the primarily sepia, monochromatic locations," Dabral continues.

100 domino pieces, each eight feet tall, were used in the making of this commercial. Watch the 'behind the scenes' process below: