These Sonic the Hedgehog Slip-Ons Celebrate the Game's 26th Birthday
Mary Van Puymbroeck — June 27, 2017 — Marketing
References: anippon.jp & highsnobiety
These Sonic the Hedgehog slip-ons were created to celebrate the gaming franchise's 26th birthday.
Made to match Sonic's own shoes, these all leather red slide-on sneakers went on sale on June 23rd and are already sold out. These sneakers feature a white leather strap across the top of the shoe and a gold buckle detailing, just like character has on his shoes. The shoes also have matching red embroidery with the words 'Sonic the Hedgehog' on the heel and an all-white sole. Retailing for around $63 with a special limited edition box, these Sonic the Hedgehog slides were created as a collaboration between Anippon and the games creators, Sega.
Launching limited edition and celebratory merchandise is a great way to get fans involved and generate buzz around a brand. Fans can also start getting excited for the game 'Sonic Mania,' which will be available for Nintendo Switch, Xbox One, PlayStation 4 and PC on August 15th.
Made to match Sonic's own shoes, these all leather red slide-on sneakers went on sale on June 23rd and are already sold out. These sneakers feature a white leather strap across the top of the shoe and a gold buckle detailing, just like character has on his shoes. The shoes also have matching red embroidery with the words 'Sonic the Hedgehog' on the heel and an all-white sole. Retailing for around $63 with a special limited edition box, these Sonic the Hedgehog slides were created as a collaboration between Anippon and the games creators, Sega.
Launching limited edition and celebratory merchandise is a great way to get fans involved and generate buzz around a brand. Fans can also start getting excited for the game 'Sonic Mania,' which will be available for Nintendo Switch, Xbox One, PlayStation 4 and PC on August 15th.
Trend Themes
1. Limited Edition Merchandise - Creating limited edition merchandise is a disruptive innovation opportunity to engage fans and generate buzz around a brand.
2. Celebratory Collaborations - Collaborating with partners to create celebratory products is a disruptive innovation opportunity to commemorate milestones and engage fans.
3. Gaming Merchandise - The popularity of gaming creates an opportunity to develop merchandise that caters to gamers and fans.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of limited edition merchandise by partnering with popular brands and franchises to create exclusive products.
2. Gaming - The gaming industry can explore celebratory collaborations with fashion brands to create unique merchandise that appeals to gamers and fans.
3. Entertainment - The entertainment industry can leverage the popularity of gaming franchises by launching limited edition merchandise and partnering with brands to engage their audience.
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