These Sonic the Hedgehog slip-ons were created to celebrate the gaming franchise's 26th birthday.
Made to match Sonic's own shoes, these all leather red slide-on sneakers went on sale on June 23rd and are already sold out. These sneakers feature a white leather strap across the top of the shoe and a gold buckle detailing, just like character has on his shoes. The shoes also have matching red embroidery with the words 'Sonic the Hedgehog' on the heel and an all-white sole. Retailing for around $63 with a special limited edition box, these Sonic the Hedgehog slides were created as a collaboration between Anippon and the games creators, Sega.
Launching limited edition and celebratory merchandise is a great way to get fans involved and generate buzz around a brand. Fans can also start getting excited for the game 'Sonic Mania,' which will be available for Nintendo Switch, Xbox One, PlayStation 4 and PC on August 15th.