Gaming accessories manufacturer HORI has unveiled its newest Split Pad Pro Nintendo Switch controller dedicated to Sonic the Hedgehog.
Officially licensed from Nintendo and SEGA, the new controller features one-of-kind Sonic the Hedgehog imagery printed on both expanded sides of the attachable device. A fully illustrated version of Sonic in full-stride is on the right, while the left dons an outlined sketch of the iconic character. In terms of new specs, this limited-edition Split Pad Pro controller delivers improved ergonomics, assignable rear triggers for custom gameplay, and a Turbo function for hardcore gamers. In addition, the controller comes packaged in a retro-inspired box.
HORI’s new Sonic the Hedgehog Split Pad Pro is now available for pre-order on Amazon, with deliveries scheduled for January 31, 2022.
Image Credit: HORI
Key Themes Behind This Trend
- Retro Game-themed Controllers
- The trend of releasing retro-themed game controllers offers an opportunity for gaming accessory manufacturers to tap into nostalgia-driven markets and attract collectors.
- Licensed Gaming Accessories
- The licensing of characters and franchises for gaming accessories creates opportunities for both established and emerging brands to gain recognition and increase sales.
- Customizable Game Controllers
- The demand for customizable controllers with assignable triggers and turbo functions offers potential opportunities for gaming accessory manufacturers to meet the needs of hardcore gamers.
Where This Applies
- Gaming Accessories Manufacturing
- With the rise of retro-themed and licensed gaming controllers, there is an opportunity for gaming accessory manufacturers to differentiate themselves and reach new audiences.
- Video Game Publishing
- By licensing popular franchises and characters for gaming accessories, video game publishers can increase brand awareness and generate additional revenue streams.
- E-commerce
- The increasing availability of limited edition and exclusive gaming accessories through online channels presents an opportunity for e-commerce retailers to attract gaming enthusiasts and collectors.
