Amazon Sommelier is an on-demand sommelier service, available to Japanese Amazon users, that allows them to access on-demand sommeliers on the phone for tips on what kind of wine they should consider buying today.
The free service allows users to phone up Amazon, who will connect them with certified sommeliers. The service is only available between noon and 5 p.m. in Japan.
Wine is increasing in popularity in Japan, and is slowly but surely starting to rival traditional Japanese staple sake in terms of consumption. Given this interesting fact as well as the Japanese consumer market's love for unique and innovative high-tech services, it's certainly safe to say that the Amazon Sommelier service is a nifty offering that will be well received by Japanese Amazon users.
Why This Trend Is Growing
- On-demand Sommelier Services
- Services that offer phone or video consultations with certified sommeliers for wine recommendations.
- Digital Wine Advisors
- Using artificial intelligence and machine learning algorithms to provide personalized approach to wine selection.
- Virtual Wine Tasting Experiences
- Offering guided tasting sessions and wine education through online platforms.
Industries Being Reshaped
- E-commerce
- The industry can leverage on-demand sommelier services to provide added value to their customers.
- Food and Beverage
- The industry can provide digital wine advisors to customers in order to enhance the dining and wine-pairing experience.
- Tourism and Hospitality
- Virtual wine tasting experiences can be offered to customers as an interactive and educational way to learn about local wines and regions.
