The world of wine is sometimes associated with snobbery, but MasterClass is breaking down barriers with an approachable, introductory guide to wine that strips away all pretension, making wine enjoyable and accessible for everyone.
A Sommelier's Snob-Free Guide to Wine is hosted by Master Sommelier Emily Wines—one of just 15 Master Sommeliers to pass the test on the first try. As part of this class, viewers will learn the basics of picking, pairing and pouring wine. To keep it simple, Wines guides members through the five S's of wine tasting: sight, swirl, smell, sip and savor.
Exclusively available on MasterClass, this guide to wine can be accessed alongside hundreds of other classes from experts in a range of topics with a membership to the platform.
Why This Trend Is Growing
- Accessible Wine Education
- MasterClass offers an inclusive approach to wine education that demystifies the beverage for all audiences.
- Online Learning Platforms
- Educational platforms are continuously expanding their content offerings to include niche and lifestyle subjects such as wine tasting.
- Expert-led Instruction
- Courses led by top industry professionals, like Master Sommeliers, bring credibility and depth to online learning.
Industries Being Reshaped
- E-learning
- The e-learning industry is increasingly catering to lifestyle enthusiasts by providing accessible, expert-led courses.
- Wine and Spirits
- The wine and spirits sector benefits from educational initiatives that foster wider consumer knowledge and appreciation.
- Subscription Services
- Subscription-based platforms are leveraging expert content to enhance value propositions and retain customers.
