Solare is a Refreshing, Modern Choice for Relaxed Celebrations
Laura McQuarrie — February 19, 2026 — Lifestyle
References: thespiritsbusiness
Spanish sparkling wine producer Freixenet is venturing into the spritz category with Solare, an all-new apéritif made from sun-ripened citrus fruits. With conscious alcohol consumption on the rise and drinkers desiring mindful, low-key options that let them enjoy relaxed celebrations without overindulging, Solare fits the bill as a refreshing, modern option for everyday celebrations. Bottled at 11% ABV, this Mediterranean apéritif features the natural flavors of Spanish lemon and clementine, with notes of rosemary and thyme.
The recommended Solare Spritz serve is made by combining three parts of Freixenet cava with two parts Solare and one part sparkling water over ice, garnished with a lemon.
Solare is coming to more than a dozen countries around the world, and an alcohol-free version of the product is set to launch in June.
The recommended Solare Spritz serve is made by combining three parts of Freixenet cava with two parts Solare and one part sparkling water over ice, garnished with a lemon.
Solare is coming to more than a dozen countries around the world, and an alcohol-free version of the product is set to launch in June.
Trend Themes
1. Low-alcohol Premiumization - Growing consumer preference for flavorful, lower-ABV options creates room for premium spritz variants and hybrid wine-aperitif formats.
2. Mediterranean Flavor Revival - A resurgence of sun-forward citrus and Mediterranean botanicals suggests new product lines centered on terroir-driven apéritifs and regional ingredient sourcing.
3. Mindful Celebration Rituals - Evolving social norms toward moderation open pathways for ritualized, low-ABV occasion beverages that emphasize taste and conviviality over intoxication.
Industry Implications
1. Beverage Alcohol - Established wine and spirits producers can be disrupted by hybridized sparkling apéritifs that blend cava production with novel citrus-forward formulations.
2. Non-alcoholic Drinks - The emergence of alcohol-free versions indicates potential for sophisticated zero-proof alternatives that replicate bitter-sweet spritz profiles and ceremonial serving rituals.
3. Hospitality & Events - Casual dining and event operators may reconfigure menus and beverage programs around low-ABV, shareable spritz formats to cater to moderation-minded guests.
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