Austria Solar demonstrates the power of the sun with a solar-powered infographic report. Mathias Nösel and Matthäus Frost of Serviceplan designed the booklet using ink, which otherwise invisible, reveals itself when exposed to sunlight.
The metaphor is clear and so is the design. Crisp fonts and pithy charts get the point across without bombarding readers with industry jargon and PR mumbo jumbo. The message is apparent: we are surrounded by a clean, renewable, underutilized resource. It’s a rather comforting idea, especially if you compare the report to any graph forecasting peak oil.
Austria Solar’s infographic is an example of effective PR and marketing. By virtue of its clever design, readers are likely to be intrigued by the booklet. A casual skim of the report makes it clear what the company is about. Lastly, one is left with the impression that Austria Solar is a dynamic innovator, well versed in industry knowledge.
Key Themes Behind This Trend
- Solar-powered Infographics
- The use of solar power to create interactive infographics offers an innovative way to engage readers and convey information.
- Clever Design in Marketing
- Creative and well-designed marketing materials, like Austria Solar's solar-activated pamphlet, can capture the attention of potential customers and effectively communicate key messages.
- Effective PR Communication
- Infographics can be a powerful tool for public relations, as they provide a visually appealing and easily understandable way to showcase industry knowledge and values.
Where This Applies
- Renewable Energy
- The renewable energy industry can leverage solar-powered infographics to educate and engage the public in a visually appealing manner.
- Marketing and Advertising
- The marketing and advertising industry can explore the use of clever design techniques, like solar-activated materials, to capture the attention of consumers and effectively communicate brand messages.
- Public Relations
- Public relations agencies can utilize visually impactful infographics to communicate key messages and highlight industry expertise for their clients.
