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Austria Solar's Pamphlet Requires the Sun to Display its Text

 - Feb 15, 2012
References: visualnews
Austria Solar demonstrates the power of the sun with a solar-powered infographic report. Mathias Nösel and Matthäus Frost of Serviceplan designed the booklet using ink, which otherwise invisible, reveals itself when exposed to sunlight.

The metaphor is clear and so is the design. Crisp fonts and pithy charts get the point across without bombarding readers with industry jargon and PR mumbo jumbo. The message is apparent: we are surrounded by a clean, renewable, underutilized resource. It’s a rather comforting idea, especially if you compare the report to any graph forecasting peak oil.

Austria Solar’s infographic is an example of effective PR and marketing. By virtue of its clever design, readers are likely to be intrigued by the booklet. A casual skim of the report makes it clear what the company is about. Lastly, one is left with the impression that Austria Solar is a dynamic innovator, well versed in industry knowledge.