Softroom's News Pavilion extends reality for newsreaders using virtual reality. The design consultancy firm uses Unreal Engine, a 3D-creation software, to blur and dissolve the boundaries of the TV studio. The News Pavilion TV studio combines real-time filming techniques with virtual reality production.
The studio boasts a permanent news booth for presenters and guests to gather, surrounded by LED screens and augmented reality equipment. As technology continues to develop, Softroom's new studio showcases how the media industry can use technological advancements. Softroom worked closely with the video game developer Epic Games to design the concept and generate a virtual environment in real-time. The goal is "to explore new opportunities for storytelling... as well as creating a dynamic but sympathetic setting for the day's news."
Image Credit: Dezeen/Softroom