Wool Felt Decor

Submaterial's Soft Play Set Looks Like Quirky Vases or Cute Candle Holders

The Soft Play Set, which happens to be comprised of rather abstract home decor designs, actually looks like a group of quirky, unique vases or even cute candle holders.

Designed by Submaterial, the Soft Play Set was originally created for the Design After Dark 2011 auction that raised funds for the Design Council of the Denver Art Museum. Handcrafted out of soft wool felt, it is available in a multitude of colors.

Abstract Home Decor
Disruptive innovation opportunity: Explore innovative materials and designs for abstract home decor to create unique and quirky products.
Handcrafted Wool Felt
Disruptive innovation opportunity: Develop advanced techniques for handcrafting wool felt to create high-quality and customizable products.
Multicolored Designs
Disruptive innovation opportunity: Integrate customizable and interchangeable components in multicolored designs to offer personalized and versatile decor options.

Industries Being Reshaped

Home Decor
Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials in home decor products to meet the growing demand for sustainable living.
Craft
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Design Auction
Disruptive innovation opportunity: Leverage digital platforms and virtual reality to transform the traditional design auction experience and reach a wider audience.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 22%
Freshness 8%