Hopt Designed by Lion Has a Minimalist Feel

 - Apr 10, 2014
References: packageinspiration
Despite the look of Hopt, this soda packaging does not include beer inside. Put together by a company called Lion, the minimalist look appears very similar to alcoholic branding.

The bottle used is dark in color, and the labeling is placed directly on this bottle, instead of using a wrap-around design. The overall packaging itself is quite simple, with the name of the brand on the front, and the flavor indicated underneath. The pictures also do a great job with accentuating the chilled look of the drink, as if someone had just taken it from the fridge.

Most soda packaging uses either a light, clear glass bottle, but Lion opted for this darker design. Hopefully it doesn't fool too many people thinking they are buying beer instead of soda!