Social Driven Flu Trackers

Avoid the Flu Areas with the Softsoap Social Media Flu Tracker

You can now avoid the flu areas with Softsoaps new social media flu tracker.

With the use of social media, people love to tell their friends when they are not feeling well. Softsoap has taken the opportunity to use all of the tweets about being sick to map out the high volume sick zones are across Canada. It is not surprising that the high density zones are the major cities.

The flu tracker website not only shows the sick areas but also provides facts about germ life cycles, which is cleverly driving up the demand for hand-washing as well as more Softsoap brand soap.

With the use of social media communication, Canadians may now be driven to the brink of not wanting to leave their houses for the remainder of the winter.

Social Media Flu Tracking
Opportunity for businesses to leverage social media data to track flu outbreaks and target marketing efforts.
Demand for Germ Life Cycle Education
Potential for businesses to capitalize on the increased demand for education on germ life cycles and hygiene practices.
Increased Demand for Hygiene Products
Opportunity for industries to meet the rising demand for hand-washing products and other hygiene items.

Industries Being Reshaped

Healthcare
Healthcare industry can leverage social media flu tracking to better allocate resources and plan preventive measures.
Consumer Goods
Consumer goods industry can benefit from the increased demand for hygiene products and develop innovative solutions.
Marketing
Marketing industry can utilize social media flu tracking data to target specific demographics and optimize advertising campaigns.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 89%
Freshness 8%