It's always easier to stay in shape when you're among friends, which is why the sportswear brand Rapha is taking its social cycling club digital with the introduction of an engaging new app.
The app, dubbed the Rapha Cycling Club (RCC) app invites bikers to view the brand's social calendar, which includes special events and weekly meet-ups. Staying true to its biker-friendly nature, this app is compatible with hands-free messaging and navigation, helping users stay connected even while on the go.
The clever app helps to bridge the gap between the online and offline world, inviting a group of like-minded people to come together to create real-life bonds, while strengthening the brand's reach.
Image credit: Rapha
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