The Sneaker Freaker Magazine campaign addresses one of shoe lovers’ biggest fears: dog poop. Like other fears in the world, this magazine may soon be offering a safeguard as well in the form of dog poop insurance. As of right now, this insurance is not available, but it very well may be if it receives a warm welcome.
Conceived by Japan-based ad agency Ogilvy & Mather, the Sneaker Freaker Magazine campaign has released a YouTube video in addition to the hilarious print ads in order to better explain this innovative insurance possibility. With poop insurance, people could be eligible to receive money for new sneakers if their particular incident qualifies under the guidelines. In order for this poop insurance to be instated, however, it has to receive 100,000 likes.