This ad is for SNCF, the National Railway of France known for its speedy trips to the rest of Europe, particularly the U.K.
The advertisement gets the point across well; no matter how much you love the road, even if you've been a passionate biker your whole life, you'll be hooked on this transit company once you're tried it.
Their tag line is "SNCF Trains: Try it once and forget the road."
I love this ad! They all look so intense, lounging back in the opulent beige arm chairs in their black leather vests, dark sunglasses on, and tattooed limps stretched out in relaxation.
The woman in the third row back on the aisle side looks so much like Michelle Pfeiffer in Grease 2, it's perfect for the biker theme!
Bikers Switching to Trains
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Customizable Slide Shoes
Outdoor 5G Radio Systems
Rustic Cottagey Home Extensions
Electric Vehicle Pilot Projects
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.