The Snapchat Pitch is based on the idea that great inventions can be explained in a single sentence. DDB Oslo launched an ingenious student contest on the social media platform Snapchat. Students are given the opportunity to present their creative idea in a maximum of a 10 second Snapchat. If the idea is truly genius, they will be flown to Oslo for an interview.
Finn Knudsen and Eirik Sorensen who are DDB Oslo's Creative Directors explained, “There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you're probably one of the best.”
The creative department at DDB Oslo will watch each and every Snapchat pitch that they are sent. Winners will be announced on April 3, 2014.