The new and interactive SnapMap has dominated the social media conversation leaving little room for Snapchat's on-demand geofilters, another innovation that was introduced with the new update, to shine.
The new feature allows users to create, upload and submit custom geofilter designs, a process which isn't new, but after the recent update, became much easier to use for those who aren't computer savvy. Instead of using an external editing site like Photoshop, users can make geofilters directly through Snapchat's new built-in mobile creative suite which offers users access to text, stickers and bitmojis. Once a user is satisfied with their design, they simply select a time and location they want the filter to be available.
This simplified method offers people of all levels of computer knowledge to have equal opportunity to use the app's design feature.
Key Themes Behind This Trend
- Interactive On-demand Geofilters
- Snapchat's new simplified method for creating custom geofilters through its built-in mobile creative suite offers a disruptive innovation opportunity for companies to easily create and promote their brand through Snapchat's app.
- Social Media Advertising
- Custom on-demand geofilters for Snapchat present a disruptive innovation opportunity for marketers to advertise directly to targeted audiences through social media.
- User-generated Content Marketing
- The interactive on-demand geofilters for Snapchat allow for a disruptive innovation opportunity for companies to incorporate user-generated content and engagement into their marketing strategies.
Where This Applies
- Digital Advertising
- The custom on-demand geofilters for Snapchat present a disruptive innovation opportunity for the digital advertising industry to reach new audiences through mobile and social media advertising.
- Graphic Design
- Snapchat's built-in mobile creative suite offers a disruptive innovation opportunity for graphic designers to create more accessible and user-friendly designs for social media marketing.
- Event Promotion
- Interactive on-demand geofilters for Snapchat provide a disruptive innovation opportunity for event promotion and marketing, allowing for targeted and engaging promotion to attendees.
