Jet-Puffed is introducing a new line of snacking marshmallows packaged in standing resealable pouches to support everyday snacking. The Jet-Puffed regular, mini and strawberry-flavored marshmallows help to make snacking occasions more convenient and prevent marshmallows from going stale. The berry-flavored variety, in particular, is a standout, thanks to the colorful swirls that appear on the Strawberry Joy marshmallow treats.
Allison Kelly, associate director at Kraft Heinz, says that the product and resealable packaging helps to "answering a consumer desire for more snackable marshmallows," all the while helping to keep the marshmallows easy to store, soft and fluffy.
While marshmallows are often purchased for eating around the campfire or stirred into a cup of hot chocolate, these packaging designs help to support other occasions.