Crunchy Campfire Confections

S’mores Bark is an Easy Dessert to Make for Any Festive Evening

You may have tasted cookies and cream bark, but get ready for s’mores bark to blow your mind. All that campfire goodness is combined into a tasty hard chocolate treat that will have you singing.

No need to stress about the preparation -- making homemade chocolate bark is as easy as melting chocolate, literally. White chocolate chips are melted and spread in a thin layer on a sheet of parchment then left to cool. Then a layer of melted dark chocolate chips follows. Afterwards, all that is left to do is sprinkle on your marshmallows and crushed graham crackers.

Use your He-Man strength to break the s'mores bark into pieces before serving it. With this recipe, you'll have a tasty dessert for any holiday within no time.

S'mores Desserts
There's an opportunity for dessert companies to innovate with s'mores-inspired treats like bark.
DIY Confections
The rise of easy-to-make confections means there's potential for brands to target consumers who enjoy making their own desserts.
Camping-themed Treats
Brands can capitalize on the popularity of camping and outdoor activities by creating special treats inspired by campfire favorites like s'mores.

Sectors Adopting This

Food and Beverage
Food companies can create new s'mores-inspired treats to capitalize on the trend, like pre-made s'mores bark.
Consumer Goods
Consumer goods brands can innovate with DIY confectionery kits that allow people to make their own s'mores bark at home.
Hospitality
Hotels and resorts can offer camping-inspired amenities, including s'mores-making kits or desserts featuring s'mores flavors, to appeal to travelers who enjoy the great outdoors.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 49%
Activity 23%
Freshness 8%