Last year, we featured a viral video campaign for Smirnoff Ice Raw Tea that featured a fake New England preppy rap group’s music video.
In an attempt to top the success of that video, Smirnoff Ice created another viral campaign that parodies the East Coast-West Coast rap turf wars of the 1990s. The resulting viral video features Boyz in the Hillz and channels ‘The Hills’ and HotChickswithDouchebags.com.
The first lesson from Smirnoff Ice’s ad campaigns is the advertising audience that can be reached using a very low budget. The second lesson is that when making a parody rap video, you don’t necessarily need to rhyme.
Tea Turf Wars
More Stats +/-
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Manga Matrioska Invaders
Smirnoff Tea Party
Top 100 Lifestyle Trends in August
Top 100 Art & Design Trends in August
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.