Morrama's "Smarter Phone" Concept Boasts Health & Mindfulness
Kalina N — May 15, 2019 — Art & Design
The "smarter phone" is a concept launched by UK design firm Morrama. The activation seeks to embrace the focus on wellness by optimizing the mobile device in a more in-depth way through numerous wellness-centric features.
For example, Morrama's "smarter phone" boasts 'A Helping Hand.' Users can turn their screen upside down to enter a "more mindful mode." In this state, the device only exhibits key apps — such as camera and weather, in a soothing, monochromatic layout. The second feature is dubbed 'A Quick Escape' and it is more physical than the predecessor. Morrama created a slight asymmetry to the outer shell of the "smarter phone" which allows it to be tilted away from users when it's sitting on a table. Finally, the design also boasts a small screen on the back that displays the time and reminders to allow people to keep their phone upside down for longer.
For example, Morrama's "smarter phone" boasts 'A Helping Hand.' Users can turn their screen upside down to enter a "more mindful mode." In this state, the device only exhibits key apps — such as camera and weather, in a soothing, monochromatic layout. The second feature is dubbed 'A Quick Escape' and it is more physical than the predecessor. Morrama created a slight asymmetry to the outer shell of the "smarter phone" which allows it to be tilted away from users when it's sitting on a table. Finally, the design also boasts a small screen on the back that displays the time and reminders to allow people to keep their phone upside down for longer.
Trend Themes
1. Wellness-centric Devices - The concept of the 'smarter phone' that emphasizes wellness features suggests an opportunity for creating more devices that cater to wellness and mindfulness needs.
2. Mindful Mode Features - The 'Helping Hand' feature that puts the phone in a more mindful mode suggests an opportunity for adding similar features to other devices that can promote mindfulness and mental health.
3. Physical Wellness Design - The 'Quick Escape' feature with the asymmetrical design to tilt the phone suggests an opportunity for designing physical wellness features in phones that can alleviate physical stress caused by device usage.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can take advantage of wellness-centric designs to stand out in the market and attract a more health-conscious audience.
2. Wellness Technology - There is an opportunity for companies specializing in wellness technology to collaborate with smartphone manufacturers and develop new wellness-centric features for mobile devices.
3. Mindfulness Industry - The 'smarter phone' concept suggests an opportunity for the mindfulness industry to expand into mobile devices and offer new services that promote mindfulness on-the-go.
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