Millennial consumers are reported to not be drinking as much beer as previous generations, so brands are responding with new alternatives like the Small Town Brewery Not Your Father's Mountain Ale.
Featuring an infusion of refreshing citrus, the ale is lightly carbonated and is positioned as being something of an unexpected alternative to traditional beers. This makes it right at home amongst the other options available from the brand including the Not Your Father's Vanilla Cream Ale and the Not Your Father's Ginger Ale.
The Small Town Brewery Not Your Father's Mountain Ale was explained by VP of Small Town Brewery, Gleb Lifshits, when he said in a release, "As the pioneer of the category, we are always looking for ways to innovate and meet our consumers' evolving needs. Anticipation for Not Your Father's Mountain Ale has been unprecedented, and we look forward to another record-breaking year ahead."