Wiley Roots Brewing Company Relaunched its Iconic Slush-Themed Sour Beers
Grace Mahas — February 3, 2020 — Lifestyle
References: wileyroots & brewbound
Wiley Roots Brewing Company, the Colorado-based independent brewery, recently expanded its portfolio with the introduction of new variants of the popular 'Slush' sour beer series. The slushie-themed beer range was first introduced by the brewery in 2018 and become was widely successful.
The new range includes Purple Slush, a sour ale with grape Kool-Aid; Raspberry Limeade Slush, a sour ale with puréed raspberries and puréed limes; Blue Slush, a sour ale with blue raspberry Kool-Aid; and Double Cherry Limeade Slush, a sour ale with puréed sweet cherries and puréed limes -- to name a few. The sour golden ales are brewed with "creative fruit and adjuncts" for a complex, mildly-acidic flavor profile.
Image Credit: Wiley Roots Brewing Company
The new range includes Purple Slush, a sour ale with grape Kool-Aid; Raspberry Limeade Slush, a sour ale with puréed raspberries and puréed limes; Blue Slush, a sour ale with blue raspberry Kool-Aid; and Double Cherry Limeade Slush, a sour ale with puréed sweet cherries and puréed limes -- to name a few. The sour golden ales are brewed with "creative fruit and adjuncts" for a complex, mildly-acidic flavor profile.
Image Credit: Wiley Roots Brewing Company
Trend Themes
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Slush-themed Beers — Craft breweries can explore slushie-themed beer variants to attract new customers and create a unique brand identity.
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Creative Flavors — Breweries can experiment with unconventional ingredients to create unique and complex flavor profiles in their beers.
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Sour Ales — Sour beers can continue to gain popularity and market share as consumers seek out more complex and bold flavor experiences.
Industry Implications
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Craft Brewing — Craft breweries can explore new and unique brewing styles to differentiate themselves in a crowded market.
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Alcohol Manufacturing — Innovation in flavor development and brewing techniques can create new opportunities for growth and market expansion in the alcohol manufacturing industry.
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Hospitality — Slushie-themed sour beers can attract new customers to bars and restaurants, increasing foot traffic and revenue.
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