The Skype Campaign Brings Different People Together
Meghan Young — December 30, 2011 — Marketing
References: wunderman & ibelieveinadv
The world has become a significantly smaller place, which the Skype campaign shows so simply. Thanks to these types of technological advancements, people are able to keep in touch a lot more meaningfully than through email and phone calls. It is also more convenient and inexpensive. New and exciting relationships can even blossom through such web portals as Skype.
Conceived and executed by Wunderman, and ad agency based in Santiago, Chile, the Skype campaign revolves around adorable illustrations that bring different people from different cultures together. From South Asians and Europeans to monks and Parisians, the Skype campaign shows how this company has been able to successfully bridge gaps like no other. Bringing people together is the name of the game.
The Skype campaign was illustrated and art directed by Marcelo Moya Ochoa.
Conceived and executed by Wunderman, and ad agency based in Santiago, Chile, the Skype campaign revolves around adorable illustrations that bring different people from different cultures together. From South Asians and Europeans to monks and Parisians, the Skype campaign shows how this company has been able to successfully bridge gaps like no other. Bringing people together is the name of the game.
The Skype campaign was illustrated and art directed by Marcelo Moya Ochoa.
Trend Themes
1. Cultural Bridging Ads - Using illustrations that bring different people from different cultures together to bridge communication gaps.
2. Meaningful Communication Technology - Advancements in technology that allow people to keep in touch more meaningfully than through email and phone calls.
3. Relationship Building Platforms - Web portals like Skype offer convenient and inexpensive ways for people to form new and exciting relationships.
Industry Implications
1. Advertising - Opportunities for ad agencies to create campaigns that promote meaningful communication and cultural bridging.
2. Technology - Opportunities for tech companies to develop platforms or apps that enable people to connect and build relationships across cultures.
3. Education - Opportunities for educational institutions to harness communication technology to connect students from different cultures and build cross-cultural understanding.
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