Are you itching to travel to the Queenstown Winter Festival in New Zealand? Then book a seat on Air New Zealand’s ‘Sky High Shave’ flight for free. On June 27th, 2010, flying from Auckland to Queenstown, the entire plane, passengers and crew members included, will be hairless up top. What’s more, the ‘Sky High Shave’ is a noble cause because all proceeds will be donated to the Leukaemia & Blood Foundation of New Zealand.
Air New Zealand is no stranger to innovative advertising, seeing as past marketing strategies have included using shaven heads as billboards and the controversial ‘Cougar Ad.’
Air New Zealand Swaps Free ‘Sky High Shave' Flight for Hair
Tiana Reid — May 4, 2010 — Marketing
References: airnewzealand & toolazytodoit