A film of a Norwegian dare devil skiiing down the Angel Tube escalator in London has been posted on YouTube. Predictably the film is a smash hit and London Unerground are expressing extreme concern that it will encourage dangerous behaviour by others.
Implications - The excitement that comes with watching or participating in extreme sports or stunts continues to draw in people searching for their next adrenaline fix. Ad agencies can capitalize on audiences longing to see extreme actions by creating commercials with extreme sports athletes that will add the distinct energy that crowds are searching for. Eyes become glued to screens when they see activities like this escalator skiing video.