Eco-friendly fashion is becoming a more important part of the market as more consumers seek out ways to reduce their impact on the environment, which is exactly what this Picture Organic Clothing ski jacket aims to help with. The jacket is made with the brand's new BIO fabric that's made with sugarcane waste in order to enhance the garment's sustainability profile. The jacket also features the XPORE fabric from BenQ that's durable, breathable and two-times lighter when compared to other laminates on the market.
The Picture Organic Clothing ski jacket will be available for purchase starting in Fall 2020 at a price point of $500 and helps to give avid winter sport enthusiasts an eco edge when heading out onto the slopes.
What's Driving This Trend
- Eco-friendly Fashion
- Disruptive innovation opportunity: Develop sustainable clothing materials using unconventional waste products.
- Sustainable Ski Wear
- Disruptive innovation opportunity: Create durable and breathable ski jackets using eco-friendly fabrics made from sugarcane waste.
- Lightweight Laminates
- Disruptive innovation opportunity: Invent lightweight laminates for clothing that provide enhanced durability and breathability.
Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunity: Integrate eco-friendly practices and materials into the fashion industry.
- Outdoor Recreation
- Disruptive innovation opportunity: Incorporate sustainable and performance-driven materials into outdoor sportswear and gear.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop innovative techniques for manufacturing lightweight and sustainable textiles.
