Flesh-Colored Yarn Collections

Lion Brand's Skein Tones Complement a Wide Range of Skin Tones

Premium knitting and craft yarn supplier Lion Brand Yarn Company created a new product line called Skein Tones in collaboration with Black crochet artist and doll designer Aniqua Wilkerson. The neutral palette of Basic Stitch Anti-Pilling acrylic yarn gets its name from a play on the word for a wound ball or coil of yarn. The shade range includes Nutmeg, Honey, Cocoa, Cedar Wood and plenty of other colors that are just as flattering for making DIY dolls as they are sweaters and accessories from scratch.

Wilkerson's handmade Beautifully Brown Doll Collection was created to inspire confidence and pride in children of color and this new line of yarn has the potential to help crafters of all ages feel represented in a favorite hobby.

Inclusive Crafting
The new Skein Tones yarn line aims to include a wider range of skin tones in the crafting world.
Collaborative Design
The collaboration with Aniqua Wilkerson showcases the value of working with designers and artists in product development.
Sustainable Yarn
The Basic Stitch Anti-Pilling acrylic yarn is a potential solution for reducing textile waste in the fashion industry.

Sectors Adopting This

Craft Supplies
The Skein Tones line presents an opportunity for other craft supply companies to expand their offerings to be more inclusive.
Toy Manufacturing
The Beautifully Brown Doll Collection demonstrates the value of representing diversity in toy design.
Fashion Design
The neutral palette of Skein Tones can be a foundation for inclusive fashion design and accessories.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 99%
Freshness 10%