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This Brand is Well-Versed in How to Appeal to Younger Audiences

 - Aug 29, 2016
References: sexskateboards.bigcartel & hypebeast
With plenty of other skater brands to compete with, this one decided to design itself around a literal interpretation of the term "sex sells."

Titled 'Sex Skateboards,' the brand was designed by the artist and skateboarder Louis Slater and its graphics all allude to the brand's name. The storefront of the brand is emblazoned with the word "sex" and the brand's signature outline of lips. The advertising that is displayed in the storefront is also sensual, while the skater brand's shirts, skateboards and stickers all feature the sex and lips graphics as well. To further emphasize the brand's name, the store sells condoms that are also emblazoned with its signature graphic.

This skater brand ensures that it is capturing the attention of the youthful demographic it is aiming to sell to.