VIVA Chicken, the fast-growing Peruvian concept known for its hot and fresh rotisserie chicken, has just announced that it will be serving up sizzling sirloin for a limited time – just six weeks.
If you know much about Peruvian cuisine, you'll know that Lomo saltado – a dish featuring marinated strips of sirloin with onions – is a staple. In honor of this dish and as a homage to the brand's roots, VIVA Chicken will be serving up sizzling sirloin for a limited time. The tender steak can be enjoyed multiple different ways, including as a Cheesesteak, Steak Salad, or Steak Burrito. And of course, the brand will be serving up it's own take on Lomo saltado, which will consist of wok-seared sirloin steak with onions, tomatoes, cilantro, french fries, and jasmine rice.
Image Credit: VIVA Chicken
What's Driving This Trend
- Limited-time Sirloin Offerings
- VIVA Chicken is serving up sizzling sirloin for a limited time in multiple different ways, including as a Cheesesteak, Steak Salad, or Steak Burrito.
- Peruvian Cuisine Homage
- In honor of the staple dish Lomo saltado, VIVA Chicken is serving up its own take on the classic Peruvian dish featuring wok-seared sirloin steak with onions, tomatoes, cilantro, French fries, and jasmine rice.
- Expansion of Menu Options
- VIVA Chicken is expanding its menu offerings by introducing sizzling sirloin dishes, providing customers with more variety and choice.
Who This Affects Most
- Fast Casual Restaurants
- The limited-time sirloin offerings by VIVA Chicken showcase an opportunity for fast casual restaurants to experiment with new protein options and flavors.
- Ethnic Cuisine
- VIVA Chicken's homage to Peruvian cuisine highlights the potential for the ethnic cuisine industry to expand and introduce traditional dishes to a wider audience.
- Food Service
- The expansion of menu options by VIVA Chicken presents an opportunity for the food service industry to cater to diverse customer preferences and increase customer satisfaction.
