Wawa recently expanded its popular breakfast sandwich lineup with the debut of the new Sizzli Burrito.
Just as the name suggests, the new Sizzli Burrito is a hot breakfast option. The hearty dish consists of scrambled eggs, melted cheese, and savory sausage crumbles, all wrapped up in a warm tortilla. The new Sizzli Burrito can be ordered on its own or as part of the brand’s 2 for $4 Sizzli deal, which allows you to get any two Sizzli breakfast items for just $4 between 5:00 a.m. to 11:00 a.m.. The full Sizzli menu includes classics such as Wawa's Egg, Cheese & Sausage Burrito, Sausage, Egg & Cheese on a Biscuit, and Sausage, Egg & Cheese on a Pancake.
Image Credit: Wawa
What's Driving This Trend
- Breakfast Burrito Boom
- The rise of customizable and portable breakfast burrito options at fast-food chains presents an opportunity for innovative and diverse menu offerings.
- Convenient Breakfast Options
- Consumer demand for on-the-go breakfast items creates a space for companies to introduce easy, handheld breakfast options.
- Affordable Breakfast Combos
- The option to purchase multiple breakfast items at a discount creates an opportunity for fast-food chains to increase sales and customer loyalty.
Who This Affects Most
- Fast-food Industry
- Fast-food chains can benefit from adding more customizable breakfast options that cater to the convenience-oriented needs of customers.
- Frozen Breakfast Food Industry
- With more people eating breakfast at home, the market for frozen breakfast burritos could increase as consumers seek out quick, easy and affordable options.
- Grocery Store Industry
- Grocery stores can look to replicate and innovate on popular fast-food breakfast items to offer consumers a comparable and more affordable breakfast option.
