Young's Seafood launched its Simply Steam meals to appeal to young, health-conscious consumers who are looking for a quick and easy meal option that's low in fat, high in protein and packed with flavor.
The fish-based Simply Steam meals in Salmon Fillet & Sweet Chilli and Haddock Fillet & Parsley varieties come in at under 300 calories and are free from artificial ingredients. These complete seafood meals are sold as frozen goods that are packaged in a first-of-its-kind Perfect Steam Tray, which is fully transparent and vacuum-sealed to preserve flavor and nutrients. The single-serve meals contain a single fillet of fish, some sort of starch—either rice or potatoes—and a selection of seasoned vegetables to round out the meal, which can be made in the microwave in minutes.
Why This Trend Is Growing
- Healthy Convenience Meals
- Convenience meals that are not only quick but are also healthy and packed with nutrients.
- Transparent Packaging
- Innovating packaging by using fully transparent and vacuum-sealed trays for food preservation.
- Single-serve Meals
- Creation of meals that contain only a single fillet of fish and serve as a complete meal.
Industries Being Reshaped
- Frozen Food Industry
- The frozen food industry could cater to young, health-conscious consumers by offering low-fat, high-protein, complete meal options.
- Packaging Industry
- The packaging industry should consider investing in developing novel packaging options to better preserve flavor and nutrients of healthy meals.
- Seafood Industry
- The seafood industry could focus on providing healthy, easy-to-make, single-serve meals using only fresh and natural ingredients.
