Twist Tie Toys

Shota Katsube Fashions Action Figures Out of Common Kitchen Fasteners

With a little bit of imagination, Shota Katsube has been able to turn a common kitchen staple into action figures any kid would love to play with. An artist hailing from Japan, Shota Katsube essentially demonstrates that children need not necessarily clamor to the nearby toy shop for things to play with. Instead, like a plain old cardboard box, they can use their creativity to have fun in more meaningful ways.

Shota Katsube's wire action figures are currently part of the Souzou: Outsider Art from Japan exhibit at The Wellcome Collection in London, England. One of 46 Japanese artists to participate, the art show revolves around the concept that "the primary and dominant mode of expression is through the visual rather than the verbal or written," according to FrameWeb.

Upcycled Toy Design
The trend of repurposing common items into toys offers an opportunity for innovative designers to create unique and sustainable playthings.
Do-it-yourself Play
The trend of encouraging kids to use their imagination and creativity to make their own toys presents an opening for businesses to provide DIY toy kits and craft supplies.
Outsider Art
The trend of showcasing art created by self-taught artists creates a platform for unique artistic expression and opportunities for collaboration with unconventional creators.

Industries Being Reshaped

Toy Manufacturing
The toy manufacturing industry can explore using repurposed or upcycled materials in their products to cater to the demand for eco-friendly and innovative toys.
Education and Learning
The education industry can develop programs and initiatives that promote hands-on creativity and encourage children to engage in DIY play.
Art Exhibitions and Galleries
Art galleries and exhibition spaces can tap into the trend of showcasing outsider art by featuring works by self-taught artists, providing them with a platform to showcase their unique creations.
SCORE
5.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 77%
Activity 87%
Freshness 8%