Parents love buildable toy sets almost as much as their children not only because it fosters endless amounts of creativity, but also because it can be added to existing sets with relative ease. For instance, LEGO sets can be mixed and matched to people's hearts content, as 'The LEGO Movie' encouraged strongly to a wide audience.
Yet one of the most important qualities of buildable toy sets is the reliance on a child's imagination. Although the kits often come with detailed instructions, the individual pieces can be interpreted in a number if different ways. Exciting in regards to the possibilities at the player's fingertips, these buildable toy sets are something that can last throughout the years while encouraging a commitment to the brand as they continue to release other sets that work with the original ones.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
