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YOOX Created Shoppable Ads with Deals That Last Only 15 Seconds

 - Nov 24, 2017
References: yoox & adweek
To put a playful spin on the concept of shoppable ads as well as impulse buys, luxury and lifestyle e-retailer YOOX crafted an unmissable series of pre-roll ads for YouTube.

While there have been plenty of shoppable video advertisements created over the past few years that have shown consumers a new way to shop, YOOX sets itself apart by pairing hard-to-find products with deals that last only 15 seconds. This means that if a person fails to take advantage of the deal shown in the ad, it will simply be passed along to the next viewer and they will have lost their chance forever.

The pre-roll ads are set to run on YouTube across the United States, Italy, Japan and South Korea throughout the peak holiday shopping season.