The Shopbop Spring 2011 campaign makes shopping look extra fun. The sensual ads feature sexual connotations that would appeal to any supreme shopaholic. Pretty models are featured oh-ing and ah-ing saying, "Yes, yes, yes Shopbop!" It appears that shopping rocks their world.
The ads feature pretty lingerie, pastel dresses and chic sweaters. The Shopbop Spring 2011 campaign was photographed by Jason Nocito and features models LeCal and Olga Boiko.
Implications - The overwhelming amount of advertisements saturating urban societies has rendered citizens desensitized to graphic images. They now require more shocking or seductive content that will catch their attention and spark discussion. Companies can appeal to potential consumer groups by incorporating these elements into their marketing campaigns.
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