In the past, purchasing a car at a dealership required completing the transaction through a salesperson, but GM introduced 'Shop Click Drive' to transfer the power back into the consumer's hands.
GM's Shop Click Drive online platform is currently being introduced to Canada by the Roy Foss Dealer Group at the Roy Foss Thornhill location in Ontario. Using this platform enables consumers to learn and shop at their own leisure, and potentially even make their entire purchase online.
When possible, many consumers today avoid brick-and-mortar dealerships because visiting one can be a stressful process that involves negotiation and feeling pressured into purchasing overpriced add-ons. As an alternative to this, a new wave of dealerships and car sales tools are emerging to facilitate comfortable, convenient sales experiences from start to finish.
Key Themes Behind This Trend
- Online Car Shopping
- Disruptive innovation opportunity: Develop user-friendly online platforms that empower consumers to learn, shop, and even make car purchases at their own convenience.
- Customer-centric Dealerships
- Disruptive innovation opportunity: Create dealerships that prioritize customer comfort, convenience, and transparency, offering stress-free sales experiences and eliminating traditional negotiation pressures.
- Digital Sales Tools
- Disruptive innovation opportunity: Develop cutting-edge digital tools that enhance the car buying experience, providing consumers with comprehensive information and facilitating seamless transactions from start to finish.
Where This Applies
- Automotive Retail
- Disruptive innovation opportunity: Transform traditional brick-and-mortar dealerships into customer-centric experiences by leveraging online platforms, digital sales tools, and streamlining processes.
- E-commerce
- Disruptive innovation opportunity: Enter the automotive e-commerce market by developing user-friendly online car shopping platforms that simplify the purchasing process and offer convenience.
- Customer Service Solutions
- Disruptive innovation opportunity: Create innovative customer service solutions for car dealerships, focusing on enhancing transparency, convenience, and overall customer satisfaction.
