Gambol's limited-edition shoe boxes for teens were inspired by lockers, the storage spaces that give students both privacy and the freedom to express themselves individually. The shoe brand's packaging design draws from the imagery from teenage movies where students congregate in the hall before heading to the classroom, and with these limited-edition designs, teens can take their own portable locker anywhere.
The shoe box design was envisioned as a keepsake storage solution that could be used as more than just a design for getting a pair of shoes from point A to B. The boxes are stackable and can be displayed individually or in groups, plus they can be customized with stickers to help with expressing one's personal style.
Image Credit: Gambol
What's Driving This Trend
- Customizable Shoe Packaging
- There is an opportunity for shoe companies to create customizable and reusable packaging that can be used as an additional accessory for their customers.
- Stackable Design
- The trend towards stackable packaging design can provide an opportunity for companies to create a storage solution that can be used as a home decor accent.
- Influenced by Teen Culture
- There is an opportunity for companies to incorporate elements of teenage culture in their product designs to appeal to a younger demographic.
Who This Affects Most
- Footwear
- Shoe companies can innovate their product packaging to create a unique selling point and offering their customers a portable and customizable storage solution.
- Packaging
- The trend towards stackable and customizable packaging design can create an opportunity for companies to differentiate their product from competitors.
- Home Decor
- Shoe companies can expand into the home decor industry by creating stackable shoe storage solutions that can double as decor accents.
