Metallic Americana Pens

The Shinola x Machine Era Markup Pen is Made with Low-Lead Brass

The Shinola x Machine Era Markup Pen is a collaboration writing utensil created with durability, functionality and style in mind for professionals or stationery aficionados alike to incorporate into their collection.

The pen is characterized by its stylish construction, achieved with low-lead brass formed into a lightweight and balanced accessory. The compact design of the pen makes it ideal for use when traveling or during everyday routines, while a postable cap threads onto the body and will stay magnetically affixed onto the opposite end during use.

The Shinola x Machine Era Markup Pen weighs in at 1.6-ounces and promises a smooth, satisfying writing experience. Priced at $45, the collaboration writing utensil is available now for purchase from Shinola.

Compact Writing Accessories
There is an opportunity for companies to create more compact and stylish writing accessories that can be easily taken on-the-go by professionals.
Low-lead Brass Products
There is an opportunity for companies to create more products made with low-lead brass, which is a more durable and lightweight material.
Collaboration Writing Utensils
There is an opportunity for companies to collaborate with others to create unique and stylish writing utensils that can appeal to a wider audience.

Who This Affects Most

Stationery and Office Supplies
The stationery and office supply industry can benefit from creating more stylish, compact, and functional writing accessories to meet the needs of professionals and users alike.
Metalworking and Manufacturing
The metalworking and manufacturing industry can benefit from using low-lead brass in the production of more lightweight and durable products.
Fashion and Design
The fashion and design industry can benefit from collaborating with other industries to create unique and stylish products, such as collaboration writing utensils that can appeal to a wider audience.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 43%
Freshness 13%